Catalog: Cross-sell or "Frequently buy together"
- How to establish a link between products (this product buy with or similar product)
- How to bulk link between products?
- CROSS-SELL - A SIMPLE WAY TO INCREASE SALES
How to establish a link between products (this product buy with or similar product)
In order to set similar and related products, go to the control panel. Next, go to the product form and go to the “Additional” tab.
You will see a window in which you can select products to match.
On the left is the category hierarchy - you can use it to filter products. You can also use the search above the list of products.
To select a product, click on it.
The selected product will appear on the right side of the window in the "Selected Products" column.
If you want all selected products to appear in cross-sell blocks with each other, you need to check the box “Add relations between all selected products”.
After all the necessary items are selected, click on the “Add” button.
All products will be added to the section and will be displayed in the corresponding block on the site.
How to bulk link between products?
In order to set similar and related products for a product in bulk, go to the list of products, then select the products for which you need to set Cross-sell.
In the window that appears, specify the products to be added to the selected section.
More information about adding products can be found at the link How to establish a link between products (this product buy with or similar product)
CROSS-SELL - A SIMPLE WAY TO INCREASE SALES
Cross-sell - literally translated as cross-selling. This is a marketing ploy that motivates the buyer to purchase additional goods or services. It can be products of the same category or related products.
So, for example, when selling a white T-shirt, T-shirts of a different style or white T-shirts can be attributed to similar products. For related products for a T-shirt, you can specify shorts, pants or a sweatshirt.
Completed cross-sell blocks are beneficial for both the seller and the buyer. For the buyer, this is an opportunity to choose everything in one place, there is no need to independently search for related products. For the seller, this is an opportunity to sell more without additional financial investments.
In Boundless Commerce cross-sell, products can be specified using two matches:
Buy with this product
Similar products
On the site, by default, the “Buy with this product” block is displayed in the product card under the main information.
The name of the blocks can be renamed, for example, instead of “They buy with this product”, you can write “You may be interested” or any other phrase.
The “Similar products” block is not displayed in the product card by default.