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How to bulk link between products?

In order to set similar and related products for a product in bulk, go to the list of products, then select the products for which you need to set Cross-sell.

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In the menu that appears at the bottom of the screen, click on the "Cross-sell" button and select which type of Cross-sell you will add:

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In the window that appears, specify the products to be added to the selected section.

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More information about adding products can be found at the link How to establish a link between products (this product buy with or similar product)